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Interactive Shopping Experiences for Ecommerce [+Examples]
Ecommerce retail sales were approximately $5.2 trillion worldwide in 2021, and are forecast to grow by 56% in the next few years. This meteoric rise underscores how consumer shopping habits,...
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PDP Optimization: 9 Steps to Increase Engagement and Conversions
Every B2C company has goals such as improving conversions, fueling growth, and scaling success. However, results can be lackluster when product pages aren’t fully optimized. Product detail page (PDP)...
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Guided Shopping: How to Help Customers Get to the Product they Need
To keep pace with rising consumer expectations—and simplify the increasingly complex customer journey—ecommerce brands must use data analytics to create hyper-personalized experiences. Enter guided...
View ArticleExploring Generative AI in Ecommerce: A 2024 Primer
Predictions show that generative AI could add $4.4 trillion to the global economy. That’s more than the UK’s GDP. And it’s not hard to see why. From personalized product recommendations to smart...
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A Quick Guide to B2B CPQs for Ecommerce
As buyers demand faster, easier, and more personalized experiences, B2B companies are looking for resources that help them keep up. That’s not an easy task. And in the meantime, expectations keep...
View ArticleAI in Ecommerce: Transforming The Way Consumers Shop ad How You Sell Online
Artificial intelligence (AI) is sweeping the ecommerce industry. And it’s complicated. AI isn’t one type of technology — it’s a range of models that use algorithms to automate workflows, predict...
View ArticleNavigating Complex Sales in B2B Ecommerce with CPQ Software
Qualifying a B2B lead is a process that requires a longer sales cycle and often includes conversations with multiple stakeholders. Additionally, enterprise-level sales typically come at a higher price...
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The Ultimate Guide to Choosing an Ecommerce Product Finder for Your Store
Picture a customer landing on your website, eager to explore a wide range of products. Their excitement is clear at first. However, as they browse and click through various options, the sheer volume...
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A brief guide to ontologies, the fuel that powers ecommerce AI
Ontologies are a central component of machine learning, but what exactly are ontologies and how do they work? In this article, we will demystify ontologies and explain how these data models make...
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16 ways to use generative AI in ecommerce (with examples)
How generative AI is solving a fundamental flaw in ecommerce A lot of issues faced by ecommerce companies can be traced back to an original sin committed by the industry—it expected customers to do the...
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